TROJAN MAN
The sexy times, they are a-changin’. And with this change comes the need for a new type of sex guru. Preferably, someone who has confidence and seductive chimes. Enter the new Trojan Man. He’s got all the swagger of the original, but with the approachability of your favorite wingman. Razorfish was tasked with bringing him to life across Trojan’s digital, print and live event platforms.
AD: Ben Loh
Pre-LaUnch
In anticipation of Trojan Man’s TV premiere, we began dropping hints about him on his Instagram. We also got suggestive with the grid design.
LAUNCH
- SOCIAL-
After the TVC went live, we invited users to engage with Trojan Man through ongoing content series: Seekers (couples with questions for Trojan Man), Interview Soundbites, Sexies (his version of Selfies), Big, Sexy Words (sex terminology by Trojan Man) Cultural Moments and Scenes from the Secret Lair. Here are a few of each.
(Expand and Mouse Over to read captions)
-Print Ads-
We created interactive print ads to run in college campus newspapers across the US.
