MakIng The Complex Simple

Rocket Mortgage lets you apply for a mortgage with confidence by making the process easy to understand. Which got Huge thinking - what if the rest of life's complexities could be simplified? This idea was the inspiration that led to Rocket Mortgage's Super Bowl campaign. Keegan Michael Key starred as 'The Translator,' a guy who offered funny, clear-cut explanations for confusing things - including your mortgage. In addition to a 30 second spot that aired during the game, the campaign was promoted via social, display and a mortgage term glossary housed on Rocket Mortgage's website. The spot was #11 on USA Today's Ad Meter and also received mentions in Adweek, AdAge, Inc and Billboard.

ACD: Aaron Doyle  // ACD: Dina Young // SVD: Melissa Nuree

 

SUPER BOWL SPOT

MORTGAGE GLOSSARY Banners (DROVE TO GLOSSARY ^^) 

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SPOT CUTDOWN BANNERS

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CONTEXTUALIZED BANNERS (BaseD off Placement - ESPN.com, TLC.com, etc.) 

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SUper Bowl Sunday's SOcial

Tweets I wrote for real-time reactions to the game.

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Winter OlympiCS TRANSLATED

After the Super Bowl, we continued to translate various cultural moments, including the 2018 Winter Olympics.