Journey fortwo
smart car uses the phrase “fortwo” to denote the fact that they’re a two seater vehicle. Inspired by this product feature, Razorfish took to Instagram to develop the first-ever Instagram experience that required two phones. By placing two devices side by side, users could see the full love story of Jake and Jill materialize. Adweek and Automotive News wrote about it. smart also achieved a 164% increase in daily Instagram follower growth during the activation. Later, we were nominated for a Shorty.
CD: Alex Reinoso
