Jeep Global

Below is a selection of projects done for Jeep Global. Developing creative for cross-regional use has been next to impossible at times, due to conflicting market needs, cultural differences and vehicle availability. The things we have managed to produce though have taken my team around the world!

AD: Alex Wexler

Jeep Dog Daydreams (Shot in Spain)

For #InternationalDogDay, we delved into the minds of #JeepDogs: pets who routinely accompany their owners on adventures. Whenever they’re left behind, they dream of the epic time you’re having without them … even if it’s just a grocery store run.

Untamed Sophistication TVC (shot in India)

Jeep Meridian is a paradoxical vehicle. One that straddles the line between rugged and refined. We brought this tension to life in a visually arresting spot for Jeep India.

4x4 Day Wanderlust (Shot iN The canary Islands)

We all know what wanderlust feels like. But, what does it sound like? This question was the basis for Jeep’s 4x4 Day series on social. In the week leading up to the holiday, we published a teaser quiz on Instagram Stories inviting users to guess adventure activities based on sound alone. The footage we shot was also used by regions for other lifestyle content needs.

One Earth

In 2021, we launched Jeep’s first-ever global sustainability platform: One Earth. Here’s an overview of the program.